by Jesse Westphal | Apr 17, 2019 | Website Design
Basic Website Components and Costs On average, the following figures can be applied to estimating the cost of a small business web site (if you’d like a custom estimate for your website call us at 623-680-2374): Domain Name – $14/year Hosting – $10 to $100 a year...
by Jesse Westphal | May 18, 2015 | SEO
How much should you be paying for SEO? It doesn’t matter if you’re a new business or a long time running company, if you’re not using SEO your destined to fail with online marketing. Almost every business owner today must decide how much to spend on search...
by Jesse Westphal | May 16, 2015 | SEO
If you are a real estate agent and would like to get your homes sold quicker, look no further. With our SEO strategies, we can take your website and place it at the top of the search engines (such as Google and Yahoo) resulting in more exposure to your listings which...
by Jesse Westphal | Apr 17, 2014 | Business advice, SEO
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your...
by Jesse Westphal | Apr 17, 2014 | Online marketing, SEO
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control....
by Jesse Westphal | Apr 17, 2014 | Advanced SEO Techniques, Online marketing, SEO
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the...
by Jesse Westphal | Apr 17, 2014 | Advanced SEO Techniques, Business advice, SEO
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe...
by Jesse Westphal | Apr 17, 2014 | Advanced SEO Techniques, Brand development, SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
by Jesse Westphal | Apr 17, 2014 | Advanced SEO Techniques, SEO
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
by Jesse Westphal | Apr 17, 2014 | Advanced SEO Techniques, Business advice, SEO
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
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